Tuesday, March 11, 2008
a little more on my relative size
It's been days since I've posted, but believe me, I 'm still small.
Yesterday morning my email inbox poured forth with 177 messages, 173 of which were old messages that I'd already received months ago. On top of that, when I tried replying to one of those four emails that mattered, I found I was able to receive, but unable to send emails. Four hours and two calls to tech support later, I got it back up and running, but somewhere in the process I've lost my entire email history. Yesterday morning, I had 17,000 emails in my account, now it's about 300.
Ultimately, my frustration is born out of scale, and it's accompanying lack of control. Like love, death, or the weather, the internet seems a little too large for my full comprehension. At least without putting in more work than it's worth. That's the issue, isn't it? Control. Whether it's with a camera, a microscope, or an equation, we look for patterns and boundaries as a way to map possibilities, as a way to have a little bit of control.
In previous posts I've written of how I'd applied for a job in advertising, but was unsure about whether or not I'd even want it. Well last week there was a two day meet-and-greet that involved bringing us applicants together to meet one another and then culminating in a casual party that was very much like a portfolio review, but with music and beer.
It was fun. I met some nice people and spent thirty six hours outside my house, in a world of money and cool. Though we didn't actually talk about advertising much, I've been thinking about it a lot since. I also see it within the context of scale. Ultimately, it's not just me, we're all small. Advertising makes people feel bigger by making them part of something larger than themselves. It sells the illusion of control. Like photography itself, it's kind of a complicit lie:
Posted by shawn at 11:23 AM